Providing social media metadata helps ensure that social network sites such as Facebook, Twitter, and LinkedIn generate useful, reader-friendly previews of any page a user shares. If your site is aimed at the general public, it may be useful to fill in the three fields in this section with information applicable to your entire site. These will be used as the default display information if the shared page does not provide a better alternative. If you do not provide a "social media meta image", we will use the Caltech wordmark as the image for previews of pages from your site.
Individual news and interior pages have Open Graph tags with the site name, page title, page url, and a default image. If you provide a teaser image for the page, we will use that image instead of your sites "social media meta image". News articles will use the "summary" field for the Open Graph description field. Interior pages will either display the "teaser description" or, if that is not available, the default description entered on this tab.
If you are interested in seeing what your pages will look like when shared, you may want to try out a few pages in the following tools:
If your lab or department have a social media presence in addition to your web site, you may want to provide links from this site to those platforms. If you add a url in the "Social Media Feeds" section, the Connect With Us block will display the icon for that service with a link to your feed. For example, Caltech's Instagram feed url is https://www.instagram.com/caltechedu/. Placing that in the "Your Instagram URL" field will set up a link to that page in the Connect With Us block
If you have a Twitter or Instagram feed, you may want to embed your latest items in this site. For examples of each of these blocks, please see the Social Media Blocks page.
